History Milky and the Milkcase Gang! evolved from characters created and developed by Len and Jonathan Paolillo, father and son, for marketing use in a dairy distribution company in Massachusetts and the other New England States, United States of America.
Character Development In 1988 the lead character, Milky, was created by Len Paolillo using a plastic milk container as a model. The development of Milky and other characters led to the idea of marketing to other companies outside of the dairy industry. And to that end, the licensing of our characters is available for product enhancement; our former dairy company is our first non-exclusive licensee. In 2009, Chester B. Gopher was created for use with The Paolillo Financial Planning Group and Milky’s Shopping Directory, on MilkcaseGang.com. Chester B. Gopher, Your Internet and Knowledge Guide™, portrays an accountant with his green eye shade. “Dig Out The Facts – Hire An Accountant.”™
Character Usage
Character usage has been limited to the dairy industry but we, Len and Jonathan, saw greater use and opportunities for the characters after discovering that both adults and children wanted products, such as shirts, mugs, calendars, etc. emblazoned with their favorite character(s). This led to the creation of www.MilkcaseGang.com, our animated website designed not only for entertainment but also for education, and to provide nutrition/health guidance. On this website we will have installments on the Comic Pages which will take our characters and your children on exciting and educational adventures. And at the conclusion of each story, the adventure will be available in a combination story book and complimentary coloring pages.
Jr. Milkman Club
While Len created the main characters, it was from Jonathan that the Jr. Milkman Club was born. During Jonathan’s early years, his play time included acting out the part of a person delivering milk, hence, the Jr. Milkman Club was born. Through his early and teen years, Jonathan had worked on many projects within the dairy company, including the design for signs, brochures and milk, juice and ice cream containers, as well as core assignments such as route blocking and profit-pricing.And later Jonathan created several of the characters adding to the Milkcase Gang.
Licensing the characters to companies that wish to enhance their image is available. All requests should be made in written or e-mail correspondence.
Milky's Malt Shoppe Franchising
Cafe Development
During the latter part of our involvement with the dairy company, we, along with the partners of the company developed a gourmet ice cream and coffee café within out new dairy headquarters in 2001, Milky’s Malt Shoppe. Our experience in the retail and foodservice segments have allowed us to assist other related businesses when we are engaged for consulting assignments or other business advisory projects.
Branding Opportunities
Franchising café concepts and related licensing within the café is a natural offshoot to the licensing of our characters.The name, Milky’s Malt Shoppe was created to bring back a nostalgic feeling, with an old fashioned appearance and modern conveniences.
Copyright 2009 The Paolillo Financial Planning Group: A Division of Milkcase Gang Productions, LLC All Rights Reserved
